Co-creation experiences: The next practice in value creation
نویسندگان
چکیده
منابع مشابه
Strategic Value Co-creation Model in Banking Industry of Iran
Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...
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Abstract Background: Having an inclusive approach and explaining involvement practices and the roles played by the actors in healthcare ecosystems is a critical factor in healthcare industry. The aim of this study was to design the process pattern of value co-creation in the healthcare ecosystem. Methods: This study was practical in terms of the goal, and descriptive-survey with a two-staged ...
متن کاملCo-production and Co-creation: Creative Practice in Social Inclusion
We apply techniques drawn from interactive media art in fieldwork for social inclusion. Advanced mobile media and grassroots DIY techniques are used to bring creative practice with digital media into community based outreach work. We use these techniques in a participatory context that encourages the co-production of cultural output. We triangulate across artistic practice, technology engineeri...
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ژورنال
عنوان ژورنال: Journal of Interactive Marketing
سال: 2004
ISSN: 1094-9968
DOI: 10.1002/dir.20015